AUSTIN, TX, March 22, 2011 - An initiative to transform the user experience in hotspots is underway in the Wi-Fi Alliance®. Service providers and device manufacturers in the organization have formalized a set of industry market requirements that will lay the foundation for a new Wi-Fi CERTIFIED testing program that addresses authentication and provision of service for public Wi-Fi networks.
"Ensuring end users can easily access hotspot networks from various providers is a win for subscribers, service providers and device makers alike," said Kelly Davis-Felner, marketing director of the Wi-Fi Alliance. "We envision an automated, cellular-like experience for Wi-Fi users around the world in security-protected service provider hotspots."
"As a member of the Wi-Fi Alliance, France Telecom-Orange has actively contributed to the development of Wi-Fi hotspot certification, which is set to significantly improve user experience by facilitating connectivity in hotspots," said Rida Zouaoui, head of access networks standardisation of France Telecom-Orange. "By developing carrier-grade certification, this new generation of hotspots will allow Orange to provide Wi-Fi services that are both reliable and user-friendly. In addition, SIM-based authentication will enhance security and accessibility to Orange Wi-Fi hotspots, especially when roaming."
The Wi-Fi Alliance hotspot program will also facilitate the seamless handoff of cellular traffic from data-hungry smartphones, tablets and other portable electronics to Wi-Fi, helping service providers manage demands on constrained licensed spectrum. Data volume over cellular networks is forecast to nearly double from 2011 to 2012, reaching 4.56 million terabytes1. In an effort to address this trend, many service providers have recently announced expanded Wi-Fi hotspot deployment plans. As a result, the number of hotspots worldwide is expected to more than double by 2014, from the current estimate of 750,000.
"We are proud to participate in the Wi-Fi Alliance hotspot certification initiative", says Andrew Bocking, VP, Handheld Software Product Management, Research In Motion. "The program will provide users with a simpler and more standardized way to discover, subscribe and securely connect to hotspots around the world, than is possible today."
The key benefits of the hotspot program include:
- Network Discovery and Selection: Devices discover and automatically choose networks based upon user preferences, operator policies and network optimization
- Streamlined Network Access: In many cases, devices will be automatically granted access to the network based upon credential mechanisms, such as SIM cards, which are widely used in cellular devices today
- Immediate Account Provisioning: The process of establishing a new user account at the point of access will be streamlined, eliminating user steps and driving a common provisioning methodology across vendors
- WPA2™ Security: Over-the-air transmissions are encrypted using the latest-generation security technology
"Wi-Fi's performance and ubiquity make it a compelling solution for data offload, and service providers are leveraging Wi-Fi as an important part of their strategies," said Philip Solis, research director for mobile devices at ABI Research. "Having an industry-wide solution for provision and authentication enables service providers to take those strategies even further. It enables the development of roaming agreements and ready access to Wi-Fi for subscribers of numerous service providers."
"Cisco is dedicated to supporting open standards across all of our innovative Wi-Fi technologies," said Ray Smets, vice president and general manager, Wireless Networking business unit, Cisco. "By supporting the Wi-Fi Alliance certification, service providers can more easily optimize their networks by offloading data traffic to Wi-Fi and help deliver a better mobile experience to their end customers."
The planned launch of the Wi-Fi CERTIFIED hotspot certification program is targeted for the first half of 2012. To learn more about Wi-Fi Alliance and see a list of member companies, visit www.wi-fi.org.
About the Wi-Fi Alliance
The Wi-Fi Alliance is a global non-profit industry association of hundreds of leading companies devoted to the proliferation of Wi-Fi technology across devices and market segments. With technology development, market building, and regulatory programs, the Wi-Fi Alliance has enabled widespread adoption of Wi-Fi worldwide.
The Wi-Fi CERTIFIED™ program was launched in March 2000. It provides a widely-recognized designation of interoperability and quality and it helps to ensure that Wi-Fi enabled products deliver the best user experience. The Wi-Fi Alliance has completed more than 9,000 product certifications to date, encouraging the expanded use of Wi-Fi products and services in new and established markets.
Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access® (WPA), the Wi-Fi CERTIFIED logo, the Wi-Fi logo, the Wi-Fi ZONE logo, and the Wi-Fi Protected Setup logo are registered trademarks of the Wi-Fi Alliance; Wi-Fi CERTIFIED™, Wi-Fi Direct™, Wi-Fi Protected Setup™, Wi-Fi Multimedia™, and the Wi-Fi Alliance logo are trademarks of the Wi-Fi Alliance.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
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Contact:Karl Stetson
Edelman for Wi-Fi Alliance
karl.stetson@edelman.com
206-268-2215
1 Informa Telecoms and Media